Tag Archives: plant-based food

A lot of people would go vegan if it wasn’t for the money, taste, and convenience

A survey of British men and women found widescale support for veganism, most viewing a completely plant-based diet as more “ethical”, “better for the environment”, and “healthy”. However, despite the overwhelmingly positive attitude, the same people also found veganism very challenging and inconvenient. The main barriers that kept them away from forgoing meat and dairy products dealt with taste, price, and convenience.

Credit: Pixabay.

The analysis was published this week in the journal Sustainability by a team of researchers at the University of Bath in the UK.

Researchers surveyed 1,000 participants who were recruited online through Prolific, a surveying platform, about their beliefs about vegetarianism and vegan diets. All the participants were meat-eaters with an average age of 34.

According to the results, 73% of the surveyed participants thought veganism is “ethical”, 70% considered it was good for the environment, 60% found it “socially acceptable”, while 50% said it was “healthy”.

“At a time of year when many people are considering switching to plant-based diets with ‘Veganuary’, this study shows that most people already agree with the ethics of veganism and are aware of the benefits of vegan diets to the environment,” Chris Bryant, lead author of the new study and a psychologist at the University of Bath, said in a statement.

If that’s the case, why are they still eating meat? On follow-up, 80% of respondents said that they did not think transitioning was easy, 77% said it was “inconvenient”, and 60% thought it was not “enjoyable”. Perceptions of vegan diets were significantly more negative than perceptions of vegetarian diets on most aspects.

“That many people agree with the principles of veganism is one thing, but in terms of changing behaviours we need to acknowledge that for many it has been seen as too expensive, inconvenient and a sacrifice in terms of taste,” Bryant said.

Although most of the respondents perceived cutting meat out of their diets as overwhelmingly positive and considered it too hard to do, it’s actually never been easier than ever to be a vegetarian or vegan.

For instance, the common argument that a vegan diet is expensive is simply no longer true. While a vegan menu will be significantly more expensive than a conventional, meat-based menu in most restaurants, things are changing fast. Companies like Impossible Foods and Beyond Meat in the United States are now making plant-based products that not only taste and look like meat, they’re also similarly priced to meat-based products.

In the UK, fast food bakery Greggs just launched a vegan steak bake, right on the heels of Subway’s vegan Meatball Marinara sub and KFC’s vegan burger.

“Interestingly, in the time since this study was conducted, these things have all changed substantially. Supermarkets, restaurants, and even fast food outlets have developed numerous high quality and affordable vegan options. Having direct replacements for the foods people know and like makes it easier for everybody to consume fewer animal products. If we are to reduce animal product consumption in the UK and around the world, the development of high quality affordable alternatives to animal products is key,” Bryant concluded.

Avoiding eating meat and dairy is the single best thing you can do for the environment

Ever felt like you wanted to do something for the environment, but wasn’t really sure what? Well, researchers have the solution: eat less meat and dairy.

Beef is one of the worst foods you can consume, both for your own health and for the environment. Image via Wiki Commons.

It might not seem like the most straightforward thing, but a new study has found that livestock provides only 18% of all the calories we consume, but takes up 83% of all farmland.

Without meat or dairy consumption, global farmland use could be reduced by more than 75%, freeing up an area larger than all of the US, China, European Union and Australia combined. It would free up countless ecosystems, drastically reduce environmental pressure, and reduce much of our greenhouse gas emissions.

“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use,” said Joseph Poore, at the University of Oxford, UK, in a press release. “It is far bigger than cutting down on your flights or buying an electric car,” he said, as these only cut greenhouse gas emissions.

The study assessed the full impact of these foods, from farm to fork, on land use, climate change emissions, freshwater use, water pollution (eutrophication) and air pollution (acidification).

“Agriculture is a sector that spans all the multitude of environmental problems,” Poore continues. “Really it is animal products that are responsible for so much of this. Avoiding consumption of animal products delivers far better environmental benefits than trying to purchase sustainable meat and dairy.”

Of course, that’s not realistic — we can’t expect all meat and dairy consumption to disappear overnight, but even so, we could reduce it. Every pound of meat we reduce from our diet has an important effect on the environment. For instance, every pound of beef requires about 8000 liters of water, whereas an equivalent quantity of potatoes consumes over a thousand times less water. Even eggs only need about of fifth of what beef needs. The figures for land use are similar.

Everything here is plant-based.

Okay, you might say, but potatoes don’t provide the same nutrients as beef, do they? Well, the new study found that the plant-based replacements of meat, which offer similar nutrients, also have a dramatically lower environmental impact.

“Avoiding consumption of animal products delivers far better environmental benefits than trying to purchase sustainable meat and dairy,” Poore added.

It’s not even about reducing all the meat. The study found that if only the most harmful half of meat and dairy production was replaced by plant-based foods, that would reduce more than 66% of the impact of the entire industry.

The study also highlighted a few unpleasant surprises. For instance, freshwater fish farming, long thought to be an environmentally-friendly practice, was responsible for a surprising amount of emissions. This is largely due to the methane produced by the unconsumed fish feed and excreted material, which deposit at the bottom of the lake. Grass-fed beef, thought to be a more sustainable practice, was found to be anything but.

“Converting grass into [meat] is like converting coal to energy. It comes with an immense cost in emissions,” Poore said.

This shouldn’t be taken as a call to turn vegetarian or vegan overnight — not at all. But it is a call to understand the impact our consumption is having on the planet, especially as this isn’t the first study to come to this conclusion. In fact, there’s a mountain of research documenting the negative impact of meat and dairy, and showing that reducing our consumption of animal foods can be impactful on many levels.

Moderating our meat and dairy consumption is not just eco-friendly, it’s also healthy. No amount of processed red meat is good for you, and even low amounts can be dangerous for your health.

The bottom line is simple: want to live a longer, healthier life, and do something amazing for the environment? Eat less meat!

Journal Reference: J. Poore, T. Nemecek. Reducing food’s environmental impacts through producers and consumers. Science. DOI: 10.1126/science.aaq0216